Influencer marketing has become a crucial part of the marketing strategy for many businesses. With social media platforms continuing to grow in popularity, businesses have realized the power of collaborating with influencers to reach a wider audience.  But how much does it actually cost to run influencer marketing campaigns? How much do you need to […]

The post How Much Should You Pay Brand Ambassadors? A Guide to Budgeting For Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Complexity Gaming is one of the longest standing esports organizations in North America, and one of the most successful and well-respected. Established in 2003 by Founder and CEO Jason Lake, Complexity has won over 140 championships across 30+ different games.  Now owned by Dallas Cowboys owner Jerry Jones and investor John Goff, Complexity is working […]

The post How Complexity Gaming Brings in New Players, Monitors Growth, and Measures Partner Impact with 一品探花 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch has quickly become table-stakes for any company looking to get in front of some of the more difficult demographics to reach. With it's live streaming capabilities, Twitch currently has 76% of the marketshare compared to Youtube and Facebook. Plus, it has an increasingly diverse demographic, with a growing amount of disposable income as gamers […]

The post Expanding Your Brand Through Twitch appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing has become one of the most effective ways of turning your target audience into customers. With so many advantages to this type of marketing, you may be wondering if it is too good to be true. As we know, there are always challenges to any campaign. Here are a few things to keep […]

The post Challenges of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than half of the world鈥檚 population (approximately 59%)  is on social media for an average of 2.5 hours a day. So when talking about the demographics targeted by your influencer campaign, you might be inclined to say 鈥渁ll of them.鈥� However, not all social media users are influenced the same way. Certain demographics are […]

The post Who is Most Influenced By Influencers? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you鈥檙e hunting for new influencers to work with, you probably start with the usual suspects to make sure they鈥檙e a good match. Metrics like audience size, content style, and even overall aesthetic can be a major factor to an influencer being successful for your brand.  But it鈥檚 often the intangibles that make the difference […]

The post Let鈥檚 Talk About Authenticity Scores appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

You've heard the word 鈥渁uthenticity鈥� a million times before. Authenticity is defined as being true to one's own personality, spirit, or character. This authenticity is what separates your influencer campaign from being a flop to a great success. Taking the authenticity away from your influencers鈥� voices can kill your campaign.  Customers trust someone who is […]

The post Authenticity and Your Influencer Campaign appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When you are scrolling through the thousands of influencer options out there, it can be easy to skip over the people with lower follower counts. More followers equals more money, right? Not necessarily. There are a few other things to consider when selecting your influencers, such as reach, authenticity (did you know there is such […]

The post Why You Should Consider Micro and Nano Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok is the social media destination for younger audiences, and its dominance there isn鈥檛 going away any time soon. So if you鈥檙e looking for more Gen Z consumers, it鈥檚 definitely a smart strategy. That being said, there are a few general rules to keep in mind when you set out to field an influencer team […]

The post Selecting the Right TikTok Influencer for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

2023 is just around the corner. As brands start planning for the new year, they need to be aware that influencer marketing continues to morph and shift with the times. Here鈥檚 a few factors to keep in mind when planning influencer campaigns in 2023. Tik Tok will continue to grow in popularity with younger audiences. […]

The post Influencer Marketing Trends for 2023 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is one of the best ways to raise brand awareness, reach niche audiences, and boost your ROI. But finding the influencers that are the best fit for your brand can be challenging and time consuming.  That鈥檚 where 一品探花 can be a game changer for your brand. Our robust discovery tools draw from a […]

The post Discover the Perfect Influencers for Your Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In today's society, influencer marketing is a way for brands to leverage social media power or authority on a particular topic.  This type of marketing has become increasingly popular, but with the advent of virtual reality (VR), could influencer marketing in the Metaverse be set to revolutionize? One company that already ventured into this realm […]

The post How Can Brands Leverage Influencer Marketing in the Metaverse? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

When Apple announced that iOS 14.5 would make radical changes to privacy settings in April of 2021, it rocked the world of online advertising. As soon as the update was implemented, it required websites to ask users for permission to track them for advertising purposes. Before the change, websites could simply use cookies to track […]

The post How Your Brand Can Thrive with iOS 14.5 Privacy Settings appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you want to use influencer and ambassador programs to elevate your engagement and boost brand awareness to the kind of customers you want. But on the same note, if you鈥檙e just getting started on implementing influencers into your marketing campaigns, it can be intimidating. How do you choose the best influencers and ambassadors that […]

The post How Brands Stand Out with Influencer and Ambassador Programs appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencers are gaining a stronghold on boosting fitness and diet strategies for online users.

The post Health and Wellness Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok presents a unique opportunity to work with influencers and create compelling content to reach a younger target audience.

The post TikTok Influencer Marketing: A Guide for Brands appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Catch up on Part 1 of our Shopify Store Owner鈥檚 Guide to Influencer Marketing here. Recent data predicts that brands are set to spend up to $15 billion in influencer marketing by 2022. This isn鈥檛 just some passing fad. Influencer marketing is here to stay and if you鈥檙e a Shopify store owner who hasn鈥檛 experimented […]

The post The Shopify Store Owner鈥檚 Guide to Influencer Marketing: How to Work With Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

With brands poised to spend up to $15 billion on influencer marketing by 2022, many are faced with a key decision: manage influencer marketing in-house or hire an outside agency. Each has its pros and cons that should be taken into consideration based on the needs of your business and brand.  So, should you bring […]

The post Agency and In-House Influencer Marketing: Pros and Cons appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

TikTok has taken the world by storm. For brands looking to create commercial campaigns, influencers from TikTok pose a new way to reach a new audience.

The post How Brands Can Use Influencers and TikTok for Commercial Campaigns appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Esports is a rapidly growing industry with lots of potential for influencer marketing. But how can brands incorporate esports into their digital strategies?

The post Esports and Influencer Marketing: Why More Brands Should Partner with Gamers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

As marketing continues to evolve, the strategies get more confusing. What is affiliate marketing? What is influencer marketing? Here's the key differences.

The post Affiliate vs Influencer Marketing: What's the Difference? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Having the right influencer marketing platform for your business can be the difference between a widely successful campaign or crickets on a launch day. With the proper platform, you can execute your campaign with ease, clearly communicate your objectives with your influencers and track the return on your efforts.

The post How to Evaluate an Influencer Marketing Platform appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Sports brands typically use influencers for two main goals: driving fans/loyalty and merchandise/ticket sales.聽But there's a use case that isn't as apparent. Sports brands have to sell their team members as influencers for partnerships.

The post 3 Reasons Sports Brands Rely on Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

ay be hard to believe that anything could overtake Facebook, Instagram, or Twitter, but there鈥檚 a new kid on the social media block that is taking Gen Z by storm. TikTok is a music-based app that seems to have replaced Vine as the short-video app of the next generation.

The post Can TikTok Work for Influencer Marketing? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

More than 60% of marketers measure influencer marketing ROI with earned media value. While 一品探花 customers already get automated earned media value and ROI reporting in our platform, they can now add revenue, conversion, and payment tracking through our new Impact integration. Joining with our other integration partners, 一品探花 customers will be able to view […]

The post New Integration: Tracking How Influencers Make an Impact appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

The power of the influencer isn鈥檛 solely based on their ability to build consumer loyalty. Influencers have a positive impact on your ROI, and you can track that impact to measure your partnership鈥檚 success. Break down the different ways influencers bring attention to your business, and you鈥檒l find that your ROI benefits through more avenues […]

The post How Do Brands Track Influencer Marketing ROI? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Instagram recently released Creator Profiles specifically for influencers. These profiles have enhanced analytics, inbox management, shoppable posts, and other features specific to the Instagram Influencer. The latest Mary Meeker Internet Trends Report is out, and Instagram is very obviously on top. In less than 2 years, the image-based social media app saw a 46% jump […]

The post Instagram鈥檚 New Creator Profile for Influencers: What is It? And Should You Switch? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Influencer marketing is great for enterprise brands because it allows them to reach a much bigger, targeted audience that has all the qualities that drive interest in your product or service鈥攁ll it takes is some clever planning and collaboration. Pairing up and sharing content with brand influencers is a great way not only to get […]

The post How to Choose the Right Digital Influencer for Your Enterprise Brand appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Giveaways were a hit in 2018 when it came to raising more brand awareness for companies across the globe. Influencer marketing exploded last year and marketers spent more than $1 billion on this channel of marketing alone. The problem many brands seem to run into is finding quality influencers that help them see a measurable […]

The post 5 Ways to Leverage Influencer Marketing Promotions to Activate Fans appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

According to a Fashion and Beauty Monitor report, 57% of fashion companies use influencer marketing in their strategies, and 21% plan to add it to their mix if they haven鈥檛 already. The Digital Marketing Institute says, 鈥淣ot only do 49% of consumers depend on influencer recommendations but 40% had purchased something after seeing it on […]

The post Choosing the Right Influencer for Your Clothing Brand: Tips from 一品探花鈥檚 Team of Influencer Marketing Experts appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Are you ready to take your influencer marketing to the next level, but overwhelmed by all the options for software tools on the market? Most tools fall into two categories: an influencer network, or an influencer marketing platform. Both products can help you achieve your goals, but depending on many variables, one may be better […]

The post Influencer Network or Influencer Marketing Platform: Which Do I Need? appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

What was a slow news day last week exploded when the FBI revealed a sting that had all of our favorite dramatic players: CEOs, celebrities, fancy colleges, and 鈥� who would have thought 鈥� social media influencers! In case you missed it, the U.S. Attorney in the District of Massachusetts charged 50 people in federal […]

The post Have Mercy: What Brands Can Learn from Operation Varsity Blues appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

For years I鈥檝e been striving to align my passions with my career. I was told so many times, 鈥済ive it time, sometimes you just have to do things to get to where you want to be,鈥� but I couldn鈥檛 wait or fathom waking up not doing something I loved. 聽 With that in mind, I […]

The post 一品探花 Stories: From Fitness Influencer to Influencing Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Once set up, your ambassador program has a way of running itself at a certain stage. Knowing when to back off and let the system run itself is very important. Your ambassadors will gather quality experience over time and will be capable of recruiting other ambassadors into the program. But, being able to identify what […]

The post Defining a Successful Brand Ambassador Program - Infographic appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In this installment of our influencer interview series we鈥檙e talking to Marissa Rachel and Shanna Lisa of the YouTube channel Marissa Rachel. This sister duo has racked up 1.6 million subscribers with their content aimed at U.S. women aged 18 to 24. We talked to them about how they鈥檝e grown their channel, how to work […]

The post Influencer Interview Series: Let's Talk YouTube with Marissa Rachel appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Have you started an e-commerce business recently? If you want to increase your sales and overall reach, then a great way to spread the word about your product is to have other people help you with this task. These people will represent your company, refer your brand and encourage others to buy your products. The […]

The post Effective ways to find loyal and relevant affiliates appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

In our generation that is transitioning to a digital and informational one, social media is one of the most used tools by almost everyone in the world for various reasons. Social media has been a perfect tool to achieve success, especially in the industry of marketing. It has been a medium for improving brand awareness, […]

The post Social Media Marketing Strategy: A Business Start-up Guide appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Credible brand ambassadors are able to offer many benefits, with the most important being the ability to give your brand a boost on social media, spread positive messages and influence consumer sales.聽The most effective are those who are able to provide customer service and act as spokespeople for your brand. Brand ambassadors also benefit from […]

The post 6 Reasons You Need Brand Ambassadors For Your Business appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

We just got back from the first Pinterest creator conference, called "In the Making." It was a great event, and it was amazing to hear the stories of all of the bloggers in attendance 鈥� each of them an entrepreneur building a business around their passion, and putting in an incredible amount of work to […]

The post 12 Pinterest Tips for Getting the Most Out of Your Pins appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

So you know you want to include influencers in your marketing strategy. Why wouldn鈥檛 you with returns so high? But you鈥檝e come to an impasse. You don鈥檛 know how to reach out to influencers. Well if sending that perfect DM or email is your sticking point, read on! We have a step-by-step breakdown of how […]

The post How to Reach Out to Influencers in Six Steps appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If anything has become more apparent to marketers this year, it鈥檚 the value of reaching potential customers through influencers. This is an absolute must when it comes to your marketing strategy 鈥� in fact, according to Leverage Marketing, 49 percent of buyers rely on recommendations from influencers when making purchasing decisions. Why might that be? […]

The post 4 Effective Ways To Connect Your Brand With Influencers appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

On average, marketing teams spend 42% of their budget on content. The success of content marketing largely depends on influencer marketing.聽Even though tools like white papers, blogs, and webinars can add value to your marketing strategy, having聽influencers promote your product guarantees success. Here are four reasons why you should聽include聽influencers in your marketing strategy: Influencers create […]

The post 4 Reasons Why You Need Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Here at 一品探花 we think our customers know best. Ahead of publishing our case study with Coca-Cola, we sat down with Alban Dechelotte, Coke's Senior Marketing Manager in charge of entertainment to talk about how they use influencers to see huge results. 一品探花: How long has Coca-Cola been involved in Influencer Marketing? Alban Dechelotte: For […]

The post Here's what Coca-Cola has to say about influencer marketing 鈥� Case Study appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

1. Huda Kattan aka @HudaBeauty #tb Halloween 2016 What tutorial should I do for Halloween this year? I need inspiration darlings, I would love to hear your feedback 鉂わ笍 A post shared by Huda Kattan (@hudabeauty) on Oct 11, 2017 at 6:47am PDT Huda Kattan started as a beauty blogger before pivoting to YouTube. Now, […]

The post Top beauty influencers and what they're doing right appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Apple鈥檚 technology has long changed the game when it comes to consumer technology, but the company鈥檚 recent announcement may change the way advertising works across the web. Apple executives have announced that its newest software 鈥� iOS 11, which rolled out this week 鈥� will include a new default setting in the Safari web browser […]

The post Apple is getting into ad blocking, meaning it's more important than ever to think outside the banner ad appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Customer Spotlight: Reddit done right: CORSAIR & /r/PCMASTERRACE's incredible cobranded campaign beats expectations   CORSAIR is a great example of how partnering with influencers and communities can drive your promotions and campaigns to the next level. CORSAIR leveraged their long standing relationship with the PCMR subreddit, a community of PC Gamers on Reddit聽(the 8th most […]

The post Customer Spotlight Series: CORSAIR and PC Master Race appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How Karl Conrad became an influencer and how he chooses which brands to work with.聽 Today we are talking with influencer Karl Conrad, a Toronto Resident who has over 400,000 fans across his social channels. Karl started his channel as a hobby in 2012, and now posts three times a week about his passion for […]

The post Influencer Interview Series: Karl Conrad appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Using influencer marketing聽to develop meaningful and sustainable relationships with customers is one of the most innovative ways brands can聽promote their products and services. The most discussed brands are those which聽are able to connect with their customers in an聽authentic way. This is a great way for your fans to become voluntary marketers and聽spread your brand鈥檚 message […]

The post 7 Essentials For Creating Sustainable Influencer Programs appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Most people browsing through YouTube are either looking through their personalized feeds or just moving from one related video to another. Because of how YouTube works, the only ranking you have is in their search. YouTube keyword-based search is also personalized to an extent. It would always display videos from channels you subscribed to, or […]

The post 10 Tips to Increase Your YouTube Ranking appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Ad tech companies are being hit big by ad blocking software. With over 150 million people actively using ad blocking software on their devices and smartphones now coming packaged with their own versions of ad block out of the box. Coupled with the fact that clicks on ads have fallen to 0.05%, it is no […]

The post Influencer Marketing and Ad Blocker appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Making a name for yourself聽on YouTube is聽easier to achieve than ever before. With higher quality video devices and editing programs, producing professional videos is cheaper and聽more accessible. However, the quest to be successful on YouTube has led to聽a lot of competition. The goal聽of this infographic is to help guide you on how to stand out […]

The post 24 Ways to Get More Subscribers on YouTube 鈥� part 1 appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting a faithful following on YouTube is not an easy thing to do. Producing high quality content has to do with passion and commitment, but when you look closely you will see that there is a science in engaging audience too. Below are 7 tips that will help you build the right audience on YouTube […]

The post 7 Ways to Reach the Right Audience on YouTube appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

[av_textblock size='' font_color='' color=''] Roger Lopez, from 一品探花, Among Hub Magazine鈥檚 2016 Diversity Game Changers in Technology Technology Association of Georgia (TAG) publication releases latest issue聽focused on Diversity in Technology. ATLANTA (July 00, 2016) 鈥� The Technology Association of Georgia (TAG), one of the nation鈥檚 largest state trade organizations dedicated to technology and innovation, recently […]

The post Roger Lopez, Among Hub Magazine鈥檚 2016 Diversity Game Changers in Technology appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Twitch streamers are relatively new to the influencer marketing community, but they are definitely here to stay.聽With the rapid growth of eSports, Twitch has grown bigger than ever and has taken over the game streaming industry. After being bought by Amazon in late 2014, Twitch reached over 16 billion minutes watched per month. With such […]

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Influencer Marketing 鈥� often called 鈥淲ord of Mouth鈥� marketing 鈥� involves leveraging your current consumers into brand advocates who share your product(s) and increase your audience. Influencer Marketing is no secret at this point and everyone is talking about the different strategies, as well as the importance that Influencer Marketing has today. You may have […]

The post 10 Benefits of Influencer Marketing appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

Getting hits online becomes more complicated the deeper that you look at it, Google alone has over 200 factors for how they categorize and rank each individual site that shows up in an average search and that list keeps growing! Thankfully most of those factors are already taken care of as long as you focus […]

The post Getting an Audience for Free appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

How have these ads stood the test of time? Why do these well-known businesses continue to broadcast such outdated material? These commercials make people feel a certain type of way, whether it may be that warm and fuzzy feeling or just a good laugh. Now, the ads have become a nostalgic remembrance of that Christmas […]

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I have a confession to make. As I type this, I鈥檓 ashamed just thinking about it. I finally joined the 21st Century in 2013. What I mean by that is I bought my first iPhone only a year ago. I鈥檓 sure your eyes are popping out of their sockets right now and you鈥檙e thinking, 鈥淐arey […]

The post An Embarrassing Confession - The Case for Mobile First appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.

If you are looking to turn site views into conversions, 一品探花 has just the thing for you. Retargeting makes it possible to reach those interested parties that may have visited the site, but did not complete an action the first time around. You can use retargeting as a way of reconnecting with customers that have […]

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This year we are poised to spend even less time with our families with shops opening as early as 6 pm the day before Black Friday or, as some of us like to call it Thanksgiving. We decided to have a little fun with a holiday classic and remind everyone that fighting over sales at […]

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Email. For friends and family, it鈥檚 an efficient way to keep in touch. For marketers, it鈥檚 an effective tool to get your brand鈥檚 message out. And for most, it鈥檚 the annoying reason your iPhone vibrates every three and a half minutes. As we near the end of 2014, there鈥檚 no doubt email is an essential […]

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Taking advantage of聽brand ambassadors is an easy, effective marketing strategy that is often underutilized. What Is A Brand Ambassador? In simple terms, a brand ambassador is exactly what you are looking for. A brand ambassador is a loyal customer, partner, or employee who promotes your products, services, and activities publicly. They will associate with your […]

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Did you know that developing marketing strategies is key to the organization of any business? Many of my fellow marketers know what I am talking about. But for those of you who might need a refresher or even an introduction to what marketing strategies are and what they do, I encourage you to read on […]

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If you are searching where to guest post you have found the right place! We are very interested to hear the voices of our followers and their input about the world of digital marketing...or something completely irrelevant yet super interesting! Why guest post? 1. Elevate Status & Credibility聽鈥� Writing well-researched, in-depth posts on relevant blogs, […]

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  There are a vast amount--arguably聽a surplus聽--of social media platforms available for use by anyone with internet access. These social platforms are drawing well over a billion users, and counting, into active participation. This explosion of individual engagement is changing the way businesses interact with their customers, on both a personal and organizational level. Social-media […]

The post Social Media Outreach Tips: A Word to the Wise appeared first on 一品探花. 一品探花 allows e-commerce companies and brands to evaluate new influencers and easily launch campaigns to reach their like-minded audiences to grow revenues.